Privacy Policy
Effective Date: July 2, 2025
At Lative Colours Of Fashion ("Lative", "we", "our", or "us"), your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or place an order.
By using our website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
When you use our website, we may collect the following information:
- Personal Information
- Full Name
- Mobile Number
- Email Address
- Billing Address
- Shipping Address
- PIN Code
- Payment Details (processed securely through our payment partners)
- Order History
Automatically Collected Information
When you browse our website, we may automatically collect:
- IP Address
- Device Information
- Browser Type
- Operating System
- Pages Visited
- Time Spent on the Website
- Cookies and Similar Technologies
2. How We Use Your Information
We use your information to:
- Process and deliver your orders.
- Verify your identity when required.
- Provide customer support.
- Send order confirmations, invoices, and shipping updates.
- Improve our products, website, and services.
- Prevent fraud and unauthorized transactions.
- Comply with applicable legal obligations.
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Send promotional offers, newsletters, or updates if you have chosen to receive them.
3. Payment Security
We do not store your complete credit card, debit card, or UPI payment credentials on our servers.
Payments are processed through secure and trusted payment gateway providers using industry-standard encryption.
4. Cookies
Our website uses cookies and similar technologies to:
- Remember your preferences.
- Improve website performance.
- Analyze visitor behavior.
- Enhance your shopping experience.
- Provide personalized recommendations.
You can disable cookies through your browser settings; however, some website features may not function properly.
5. Sharing of Information
We do not sell, rent, or trade your personal information.
Your information may be shared only with trusted third parties when necessary, including:
- Courier and logistics partners for order delivery.
- Payment gateway providers for secure payment processing.
- Technology and hosting service providers.
- Government or legal authorities where required by law.
All such parties are expected to protect your information appropriately.
6. Data Security
We implement reasonable technical and organizational measures to safeguard your personal information against unauthorized access, misuse, alteration, or disclosure.
While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure.
7. Marketing Communications
If you subscribe to our promotional communications, we may send updates about:
- New arrivals
- Exclusive collections
- Discounts and offers
- Discounts and offers
- Seasonal sales
- Brand announcements
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting our customer support.
8. Your Rights
Subject to applicable laws, you may have the right to:
- Access your personal information.
- Correct inaccurate information.
- Request deletion of your personal information where applicable.
- Withdraw consent for marketing communications.
- Request information regarding how your data is processed.
To exercise these rights, please contact us using the details below.
9. Children's Privacy
Our website is intended for users who are legally capable of entering into binding contracts under applicable law. We do not knowingly collect personal information from children.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or website features.
The updated version will be published on this page with the revised effective date.
12. Contact Us
If you have any questions regarding this Privacy Policy or the handling of your personal information, please contact us through the contact details available on the Lative Colours Of Fashion website.
We are committed to protecting your privacy and ensuring a safe, secure, and transparent shopping experience.